“Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills. “
source: Seth Godin’s blog
Honesty is the best policy client’s worst nightmare.
I can think of so many more of these.
(Source: ad-swag, via helloyoucreatives)
Great bubblegum ad. Blow it Out of Proportion
(Source: adcollector, via helloyoucreatives)
Every time I talk to companies or their respective representatives about their social media plan they all seem to be hung up on number of likes or fans, percentages, etc. Metrics are important. Metrics make people feel better. But in my mind, obsessively measuring and counting is the equivalent of starting a business just to make money. Have a great product, market it, tie in a great social media plan, and the likes (and money) will follow. Start with ideas, start with solving a business problem. If all you want is likes, just wave a free iPad in your customers’ face and don’t bother having a strategy.
The Creative Ransom: Two clever young creatives digitally hold their potential employers at ransom. Smart, exciting, new. They deserve the job.
My only qualm is the obvious implications this holds to today’s youth and the job market. How much will you bet this idea was born from a desperate, angry conversation surrounding being completely capable but unable to find a job the ‘traditional way’ or even the ‘new traditional way’. They had to grab these people by the lapel, shake them, and demand a job. And then, of course, they interviewed as normal once they had the CD’s attention.
I’m all for creativity and newness, but let’s not pretend this level of desperation is not slightly scary. I’m seeing more and more of it everyday.
